This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.
Marketing of Shipping Companies
A Tool for Improvement of Chartering Policy
Marketing ναυτιλιακών επιχειρήσεων : Εργαλείο βελτίωσης της πολιτικής ναυλώσεων (τίτλος πρωτοτύπου)
€ 30.43 (περ. ΦΠΑ 6%)
Βιβλίο, Χαρτόδετο
24 x 17 εκ, 504 γρ, 235 σελ.
Ελληνική, Νέα (γλώσσα πρωτοτύπου)
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